Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, tens of billions of messages are sent to a network of over 2 billion active users through Braze. Need more proof? Braze was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2020.
As the Head of Engagement Marketing, you will drive the company's efforts to grow a team of best-in-class engagement marketers and lead them and tactics to serve as the engine of predictable, repeatable growth for Braze.
You’re a leader who is passionate about field and digital marketing to build a Braze’s market awareness and generate a pipeline cowork with BDR, and thrive in a growth environment. You are curious–about the future and current state of the marketing industry and the constant transformation impacting brands, affected by technology evolution–and seek out data, facts, and insights to constantly iterate and evolve marketing efforts to match the market demands. You are a cross-functional leader who is comfortable with both high-level thinking and execution, and you relish change as an opportunity to blaze new trails.
As head of Marketing, you’ll lead the team that drives market awareness, demand creation and fulfillment for the Braze business. You’ll partner with the company’s leadership to develop, produce, and iterate on strategies and plans that create business growth.
＜Building a market awareness through PR strategy planning and execution＞
＜Deliver a world-class demand generation function at Braze that achieves predictable growth＞
Produce scale and efficiency in process and execution at every stage of the funnel through cross-functional teamwork (Marketing, Sales, BDRs, Revenue Ops) to drive pipeline and revenue for Braze
Understand what drives results at each stage of the pre-Sales journey by persona and company type–across both
inbound lead acquisition as well as outbound account-wide engagement tactics.
Evaluate and drive the charge on a new Marketing framework for measurement that matches the evolving landscape.
＜Drive business impact/ROI for global sales cycles＞
Laser focus on business goals and KPIs from qualified leads and MQLs to pipeline and closed won business quarterly/yearly.
Demonstrate revenue impact through dashboards and reporting including budget management and technology infrastructure
to adapt to learnings in real-time.
Partner with Revenue Ops to ensure our database is governed for segmentation excellence with an eye on driving growth in acquisition,
opt-ins (especially wrt GDPR regulation), and data integrity.
Ensure the Sales team has tools, clarity, and lead-time for turnkey and tentpole programs, content, events to effectively reach key results.
＜Build repeatable programs from concept and implementation to optimization＞
Accountable for strategizing, developing, and helping the team execute on programs that hit pipeline and revenue goals based on data to recognize patterns.
Proactively partner with product marketing, insights & communications, and brand marketing to build out initiatives and campaigns that drive revenue–weaving them directly into a master demand generation engine that supports personas and company types and allows for a fluid feedback loop on program needs.
Includes: industry conference/trade shows, placements for high-value lead generation, PPC and SEM/SEO, webinars, website, etc.
＜Foster the growth of the people on the team＞ Inspire the Engagement Marketing team on strategic programs and lead them as a player-coach with a no-task is too small for you approach Mentor and grow existing employees through ongoing coaching and career ladder development so they have clear paths to grow and meet our business demands
Proven track record of building and motivating effective teams and fostering individuals’ career development Prior experience leading successful demand generation marketing initiatives across channels, lifecycle stages, and for various global audiences and buyer personas Expertise with data, both as the basis of driving inbound/outbound/account progress and for analysis of program results In-depth knowledge of account-based marketing, paid media tactics, and growth marketing strategies Cross-functional leader who thrives on collaboration to drive business success In-depth knowledge of the latest techniques in technology solutions (e.g. Salesforce, Bizible/Marketo, Engagio, Braze) Previous experience in B2B tech, SaaS Experience in growth role at consumer company a plus Active interest and curiosity about the evolving MarTech industry English: Business level 15+ years experience